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Explore stories and practical lessons from women in sales, technology, startups, and entrepreneurship.

Startup Marketing

Tips to Help Your Employees to Grow With Your Startup as Your Startup Grows Too

As your company grows your employees need to learn to grow too. Startups become big companies when they start to do well. That is a good thing. But some employees will see the growth as a challenge. These types of employees will say things like: “Remember when we were 50 people and…”  “Remember when everyone knew each other”  “Remember when”…  With…

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Women in Sales

The Top 5 Reasons why the Ideal Workout for Sales Reps is Spinning

1. Just show up.  Just like with work some days you think hey, wouldn’t it be nice to sleep in and not go into work today…Take some “me time” and not have to do any calls or meetings today? Same thing happens when you think about going to a spin class.  Sometimes you think you might not want to go…

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Women in Sales

What I am Thankful for as a Sales Rep

The holidays have begun…time to get stressed out…time for more anxiety on top of your job. Even with all the planning and stress that planning adds around the holidays most can’t help but to think about what you are thankful for. You most likely have things that you are thankful for in your personal and professional lives. Here is what…

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Women in Sales

The Best Sales Process Doesn’t Feel Like a Sales Process

When I walk into a store there is one of two things that are likely to happen:  1. I am a buyer who is ready to buy. I am on a mission to buy something specific that I know exists at that store and I know I want it. I am ready to buy it because I have done research before…

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Women in Tech

Learn how to Get Your Employees on board with an Inbound Lead Gen Program

Inbound lead generation is something that can only be accomplished if you have a consistent content strategy. You cannot have a successful inbound lead gen program without a content engine. Everything always comes back to content. You cannot get inbound leads without the creation of content. You cannot have a good marketing automation system setup without content. Whatever way you…

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Women in Sales

How to Use Outbound Prospecting with Inbound Marketing

My days at HubSpot consist of me explaining how inbound marketing is going to help a business grow. People usually see the value of inbound marketing for lead generation. Inbound marketing for lead generation is a fairly simple concept. Inbound marketing over the past few years has evolved though and I think that the sales process has evolved with it.…

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Women in Sales

How to Make a Cold Lead turn Inbound – Startup Marketing 101

When I first start talking with a company who wants to transform their marketing into a more inbound way, one of the first things that we discuss is: Where are your leads coming from now? If you want to diagnose your lead issues and build out a sustainable method to lead gen in 2014 then you need to ask yourself…

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Women in Sales

How to Have a Connect Call where the Prospect Won’t Hang Up.

Cold calls or even a warm call you need to make sure you put your best foot forward. You need to make sure that you are using the best possible methods to get them to stay on the phone with you to hear why you are actually calling them. If someone won’t even stay on the phone with you long…

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