Ideas worth acting on
Explore stories and practical lessons from women in sales, technology, startups, and entrepreneurship.
Anyone can pick up the phone, dial a number and hope for the best. You have to have a little bit of guts and maybe a script but people do it everyday, all day. The thing that will differentiate you from all the other sales reps calling your prospect is how much research you have done. A sales person who does…
Read storyNot all leads are alike. There are leads that sales gets through marketing efforts, leads that are sourced by sales people themselves, leads from trade shows, referral leads, etc. I could go on and on and on about different types of leads. Personally, I don’t care where the lead came from. I care about why this potential lead (company) would be a…
Read storyIt is clear to me that I am a different kind of sales rep. It took me a while to realize it but now that I know I am I would love to get people out there who might not have thought sales was for them understanding why it might be. 1. You like to help people. A LOT… In…
Read story1. You are smart and you know what you are talking about. Be confident in that and respect yourself because you do know a lot. If you don’t know something ask for help and be direct and open that you don’t know. 2. You are trying to help them. Remind yourself what your job is. If you are in sales…
Read storyStartups are busy. The people who work at an early stage startup and even a later stage “startup” have a couple things in common. Startups care about building out marketing processes to help them “automate” their marketing. They usually don’t have a ton of marketers on staff to run a highly complex product so they are looking for “easy” ways…
Read storyAt HubSpot I have carved out a little business inside of our business. Overtime in sales here I have learned what makes a good fit for HubSpot (our product) as well as our methodology of inbound marketing and sales. I have found that I enjoy working with startups – early and later stage. The thing startups all have in common…
Read storyA marketer’s day is filled with tasks and steps to complete. Your goals for all of these things you are doing is to help your company: Expand your brand Expand your reach Get people to know about you When I ask marketers what the goals of all of the things they are doing are, they usually give me answers like…
Read storyAs an early stage startup with a small budget (friends and family) you should be thinking about how to grow your newly formed company organically. There are two ways that you are going to convert visitors on your website into leads which will then hopefully turn into paying customers (if you create great and relevant content). When someone searches keywords…
Read storyThe best thing that you can do before you start your company is to create content that your potential and future customers will relate to and want to read about. Once you start to create these wonderful pieces and push them out through means of social media you will gain a following of people who will join you once you start…
Read storyInbound marketing takes content. There is no way around it. If you want to improve your web presence and you want to use your website as a way to generate inbound traffic and leads then you have to create content. I try to put myself in my prospects shoes as much as possible. If I were to be in their…
Read storyAt our annual marketing conference (Inbound) we had a panel about what it is like to be on a board of directors. In this talk there was a discussion about how to get more women on boards and what it is like to be a woman on a board. Who was on the panel? Stacey Bishop of Scale Venture Partners Lorrie Norrington…
Read storyWhy do sales reps sell a product to a company that is not a good fit for what their product actually does? I have really started to think about this lately. I really don’t understand these kinds of sales reps. I think it might be one of a few different things happening in these scenarios. 1. The sales rep just…
Read storyThere are so many blog posts and articles that I see daily on how to get more women working in tech. They are all over. Every major publication, news site, or tech blog now has a section about women. That is great. I think we should keep doing that. But, if we want to expose more women to what it…
Read storyThat last step of a sales process is typically negotiation. If you got to this part in the sales process then you probably are a pretty “human” sales rep anyways. It can be tough to think clearly when you are close to the end of your sales process. It is important to remember that the other person on the other…
Read storyLast week Inc. Magazine released their coveted 30 Under 30 List of America’s Coolest Young Entrepreneurs. The list is chock full of some of our favorites, including three of the hottest companies in Boston. As Inc Magazine puts it, these companies are ones that are bringing innovation to market, building unique brands, nurturing trends, giving back, and making money along the way.…
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